Should you target keyword targeting entirely? There has been a lot of discussion around the idea of focusing on general topics and concepts to satisfy the researchers' intent, but it is a big step to take and potentially hurt your ranking. In today's Whiteboard, Rand discusses the old school's keyword targeting and the new school's concept targeting, outlining an action plan you can follow to get the best of both worlds.

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RFID Tagging, what does it cost to tag assets? What does RFID tagging cost is a big question, with a number of answers, we’ll do our best. There are some variables which need describing first, this will help to explain what drives the cost of RFID tagging. There are also a number of ways to get the tagging done, they will have different cost implications and different quality implications.

According to some very reputable Research data (Forbes) Digital advertising has seen above 40% growth over last year, and at that rate it will account for nearly half of all market spending by local advertisers. This Global digital advertising explosion is resulting in the growth of multiple types of companies, the first of which is the traditional media company which is still largely focused on the analog world, but moving towards the realm of digital media. There are some traditional media com

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In February, we explored the balance between keyword targeting and conceptual targeting. This time we are looking to use your knowledge about related topics and semantic connections in your SEO processes on the page. In Whiteboard today Friday Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we will discuss the use of related topics and semantically connected keywords, not just for keyword research - although this is a potential use and application - but also for s

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