With the proliferation of app only services is all segments competition has increased largely. Getting a share of user’s mobile screen is becoming a tough thing to attain. Download based marketing cost is rising day by day. To tackle this issue a lot of marketers are using app explainer video as a tool to convert customers .This are like 30 to 60 sec video explaining the app, its utilities and also pushing some brand based messaging in between.
The challenge again is that App explainer video creation is not that effective to generate real conversions. One has to master the content structure so that the story in the video well communicate the utility of the app.
The five quick hacks which can make your app explainer video creation effective are :
a) It all lies in the script of the video.The script forms the backend of the video . It is the role of the scriptwriter which becomes important in this case.The script should be written in a way so that it matches with lingo of the target user.Since the explainer video’s main aim is to communicate the utility of the app in the best possible way so it should be always like an elevator pitch.It should be able to justify the fact that how a particular feature is able to address the problem area of the target segment.
b) The effective of the video also depend on the length of the video. The smaller the length of the video the more conversion it can attain subject to the condition that the script is planned well.
c) The third important hack is that the explainer video should be simple to understand. It should able to address the problem, Hire Video Editor Online which give a solution, explainer the audience how the app works and it should be able initiate an action.
d) The fourth most important element of an app explainer video is that it should not talk about the features of the product but the communication should planned around the benefit the user would get after downloading the app.This is where a lot of marketers make mistake.Overplaying with feature makes the audience feel bored about the content and chances of initiating an action reduces.
e) The last but of the one of the important thing is that you a voice is used in the explainer video , it should always be professional.An unprofessional voice can lead to people losing trust in the brand and people might find it jittery about privacy and things associated.This can raise security concerns among the users which can demise the value of the app and reduce the effectiveness of the content, but a short explainer video is very persuasive and can encourage your prospects to download your app.It also reduces bounce rate.
Of course, it is advisable to place your app explainer video on the Play Store or the App Store to hit the attention of the audience at the right time. This is the time when they choose between downloading and not downloading an app