Search Engine Optimization (SEO) is all about maximizing the page rank of your website through making it look good and getting other websites to link to it. To get the top rank the website needs have relevant content AND be cited by relevant external sources! We are getting the word out through campaigns to our friends and family to set up links, social media, every trick we can think of!
The journey to maximize page rank begins with the basics: selecting the right domain. This leads to one specific SEO task that can be used to improve search results: owning the domain of the topic being searched. One of the reasons (among many) that Apple appears at the top of a Google search when the term “apple” is searched is because they own the domain apple.com. Similarly, a web site such as cfbanalytics.com appears at the top of search rankings for “college football analytics” because of the domain and the common usage of “cfb” as an abbreviation for college football.
The best strategy is simplicity and concise, keep it easy to remember but also relevant to the subject matter. When the query is put into the search engine, the terms should be similar to the domain. Simplicity, concise, but with relevance.
With domain selected and acquired, the next step is get it known. Market it, advertise the domain telling everyone. Submit to Google and Bing search domain tools, scan with webmaster toolsets to begin with.
Additionally, use external sources to build external links into the domain. Page rank score includes the count incoming links. Using reputable sources is best, so choosing article based websites instead of blogs or forums may contribute more. However, do not discount the power of blogs, forums, even setting up a signature with the domain in your signature.
Use social media to pass around the domain name, between several accounts for exposure. Setting up accounts across LinkedIn, Twitter, Facebook, provides more exposure. This does not build the link graph, but exposes the domain publicly. With increased exposure allows more chance for indexing by web crawlers.
Finally the website content must be relevant to the specified topic and built to optimized specifications. Generate content to be user friendly, optimized for both desktop and mobile platforms, while appeasing to the eye. One trick, for example, using https instead of http may increase page rank score. Keeping the user in mind when it comes to security has actually evidenced higher page rank scores.
For this project the query CY17MIS546 will be entered into Google. The goal for the assignment, and real practice, is for the domain we acquired be ranked top in the search results. This group has performed every step described in this article, from both the Google and Bing toolsetsFor this project the query CY17MIS546 will be entered into Google.
The goal for the assignment, and real practice, is for the domain we acquired be ranked top in the search results. This group has performed every step described in this article, from both the Google and Bing toolsets.