Top 5 Benefits of Accelerated Mobile Pages (AMP)

Top 5 Benefits of Accelerated Mobile Pages (AMP)

AMP is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google.

There are a variety of advantages to using Accelerated Mobile pages.

One of them consists of the upcoming mobile-friendly algorithm update Google plans on rolling out. No, this is not another version of last year’s Mobilegeddon. Rather an update to the existing mobile-friendly ranking algorithm that will most likely include Accelerated Mobile Pages. As consumer trends and patterns evolve based on needs, Google puts forth valiant efforts to adapt accordingly.

Let’s explore the key benefits of using Accelerated Mobile Pages.

The increase of rankings in websites:

When website pages developed with AMP offers great user experiences where the page load speed increases in faster level.In fact, through researches, it has been found that mobile users always abandon such websites which takes much time to load. The businesses that develop AMP would not get excellent experience but would also increase conversions in business.

AMP improves ROI:

AMP also supports technologies, networks, and formats.The aim is to offer the ads that are fast and the content should be good and should give the good experience to the viewers.This should also help the advertisers and also improve ROI.

AMP offers mobile friendliness and visibility:

AMP also offers improved search engine rankings.It offers mobile friendliness and the page load speed times are actually well-known ranking factors.AMP also improves the page loading and also mobile friendliness.In fact, websites that are developed with AMP gives a smooth experience than unresponsive sites.

AMP reduces bounce rates:

The readers would not stay at your site for longer, but it would help to reduce your bounce rate.This might not be the most important SEO ranking factor but low bounce rates are mainly helpful for the audiences to find something helpful.

AMP supports ADS:

Search results would mainly display the AMP symbols.The inclusion of this symbol also improves the search results.Users would also look for AMP pages that mainly offer faster loading times.In fact, google SERPs have also started showing the AMP content within the carousels which boosts traffics for the search terms mainly related to the content in AMP page.

How Will You Implement AMP in Your Site?

AMP file has its extension(s) called as .amp.html.

For starters, you will have to maintain at least two versions of any article page: The original version of your article page that users will typically see, and the AMP version of that page.

Certain tags of HTML can’t be used. AMP pages have a normal HTML 5 doctype, , so they are not distinguished from normal HTML this way. However, the main html element has a special attribute, , featuring the Unicode character U+26A1, “HIGH VOLTAGE SIGN”.

JavaScript is basically not allowed at all.

Multimedia must be handled specially. For example, images need to utilize the custom amp-img element and must include an explicit width and height. (When converting a legacy website to an AMP template, this can be a major pain if the width and height attributes aren’t already being used). Additionally, if your images are animated GIFs, you need to use the separate amp-anim extended component.

In this blog we learnt the benefits of AMP . So just hold on and keep your hands together for our next blog which will be how to implement AMP or procedure / steps how to implement AMP.

Webwing Technologies is a brilliantly and rapidly growing IT services company based in India providing remarkable solutions to build, integrate & customize web design and development, custom mobile/iOS/iPad rich internet applications and android app development.

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